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Supporting homeowners with storing things in their home garage
Client had need to understand how people organize things in their garage and what some opportunities might be to innovate in the space.
- Role
- Designer
- Year
- 2019
Approach
We conducted ethnographies with homeowners in the Toronto area.
Result
An innovative garage storage system that is on the market today. Listed as inventor on patent Lessons : Be aware of the fact that though people might have problem (e.g. their garage’s storage) it is likely not one of their biggest problems, and will live for years with a sub-par garage instead of investing in it. Garage’s are (typically) allowed to be ugly compared to other areas of the home. This was a lesson in understanding the magnitude of a customer’s problem compared to bigger problems.