Helping an incumbent insurance provider understand the need for travel insurance products Post-Covid
Client wasn’t sure about the value of travel insurance in a Post-Covid traveling world, and what a travel insurance solution from client might look like.
- Role
- Sr. Designer
- Year
- 2021
Approach
We interviewed travelers from across the United States remotely in order to understand traveling patterns, interest in and sentiment on travel insurance, and their definition of travel protection.
Result
We designed a set of travel insurance concepts, including a traditional and competitive travel insurance product that client could deploy. Lessons : When working on innovation projects, it’s important to understand the difference between radical and incremental innovation. Not every company is prepared to handle radical innovation, and presenting concepts that are infeasible can show a lack of empathy for the business, no matter how compelling a concept might seem to a user.