Helping an incumbent communicate the value of blockchain to counterparty institutions
Client needed a new marketing site for their blockchain to assist with the sales and customer onboarding.
- Role
- Designer
- Year
- 2019
Approach
We deployed a content strategy methodology including interviews with Chase stakeholders, as well as proxies to different personas. We developed four personas for key Liink user roles and used those to develop a message architecture and identity for the site itself.
Result
We delivered a site, which has since been updated, but still includes content decisions made by my team. Lessons : When working with senior stakeholders, be careful not to overwhelm them with too much information- otherwise your findings can come off as too technical. Additionally, it’s important to understand the capabilities of the team that will be implementing your design, and to design something that matches what they can actually build.
Liink Marketing Page