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Nick Dauchot
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Designing a home for marketing and distributing decentralized finance applications

Client division needed a marketplace that users could access to download financial applications, connect to various API’s, and learn about how the ecosystem worked. Otherwise, there would be no way for them to access applications.

Role
Designer
Year
2020

Approach

We conducted a series of sprints to understand problems that the their team experienced, and to design a solution that met they and their prospective customers needs.

Result

We designed an app marketplace from wireframe to high-fidelity renderings, and it is used by financial institutions around the world today. Lessons : App stores can be extremely complicated, especially with regards to IAM, content management, and providing the necessary front-end and back-end tooling to allow users to create and modify applications. App stores have a lot of different personas with different needs to be taken into account. It’s good to establish who these people are early, and what capabilities they will have within the app store’s design.